Motivational Factors Underlying the Intention Of Herbal Soap Entrepreneurs To Obtain Halal Certificate In Malaysia

The goal of this study is to determine the motivation factors underlying Herbal soap entrepreneurs‘ intention obtain Halal certificate in Malaysia. This a quantitative that employs questionnaires as research tool and uses Dimaggio Powell's (1983) model on institutional theory entrepreneur getting certificate. predicted there are positive links between Malaysian entrepreneurs’ (coercive isomorphism, normative isomorphism mimetic isomorphism) will have significant implications for various stakeholders. Furthermore, despite fact many studies focused primarily food sector, need more into market. More empirical non-empirical needed reveal concerns with certification industry.